Ka Noa Mānuka
Manuka honey is often referred to as New Zealand's liquid gold. This luxurious, export-only honey range from Ka Noa Mānuka needed beautiful packaging to complement it's premium product. We wanted to encapsulate aspects of New Zealand which we achieved through some beautiful photography on the postcards by a local photographer. We took inspiration from the veins of leaves and bees wings to create an intricate pattern that features throughout, as well as on the inside of the box in a black spot gloss on black matte stock.
The packaging design included a custom fold-out box, label design for the honey pot, an anti-tamper seal, an envelope with 6 unique photographic postcards, a UMF certificate and an authentication card with a unique code per package.