Pilkington Park

Wyborn Capital

Brand identity
Style guide
IM document design

Pilkington Park is a flexible warehousing and distribution hub strategically located in the heart of the Tāmaki Regeneration Precinct in Auckland, New Zealand. The site has three main areas over 30,000sqm+ as well as a convenient café and childcare centre onsite. The creative brief required us to create a brand identity, a website, stationery, a digital 30-page Information Memorandum, custom iconography, signage and various other marketing collateral.

The logo and branding takes inspiration from the stacking of containers and their geometric nature, reflecting the versatile logistics capabilities of the building and its expanse. To convey a sense of strength and robustness, a heavy typeface (Druk) is paired with a striking black and yellow colour palette. A secondary palette of orange, blue and green were selected to colour code parts of the architecture and wayfinding signage so that truck drivers, employees and visitors can navigate around the large space with ease.

The digital IM document includes 8+ site plans that showcase various areas of the site. The custom iconography is stocky and geometric, and used to highlight Pilkington Park’s key features and advantageous location to other distribution centres. We also collaborated with a renowned digital design studio and long time creative partner of ours, Studio Almond, to build an exceptional website and bring the brand identity to life online. This can be viewed at pilkingtonpark.co.nz

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