Mānuka honey is often referred to as New Zealand's liquid gold. This luxurious, export-only honey range from Ka Noa Mānuka needed beautiful packaging to complement it's premium product. Inspiration was taken from the veins of leaves and bees' wings to create an intricate pattern that features throughout each element of the packaging including the subtle detail on the inside of the box using a black spot gloss on black matte stock. We encapsulated some of New Zealand's finest attributes through the use of photography on a set of postcards shot by a local photographer.
The packaging design included a completely custom fold-out box, label design, an anti-tamper seals, a custom envelope and set of postcards, a UMF certificate and an authentication card that contains a unique code for each and every product.